In this engaging, short narrative, the CEO talks to the audience directly about the activities of the previous year, highlighting key programs and successes. But this video was created to be more than just a recap; it’s a celebration of the organization’s brand and heartfelt focus on their members.
Serving as an executive “video letter,” the CEO talks directly to the viewer as if having an in-person conversation. The video was shot at the organization’s headquarters with a shallow depth-of-field on a minimal background to keep the focus on the narrative. Overlays of lifestyle footage help the viewers further connect to the message, while providing additional visual interest.