JE Dunn Construction was wrapping up a high-end residential tower in Houston and wanted a video to spotlight the project’s successes working with both the property owner Gables Residential, and architect Ziegler Cooper. The finished project is an important part of the JE Dunn portfolio, but the team knew that several behind-the-scenes achievements that made the project possible could only be surfaced with some key stakeholder interviews. Notably, the interviews highlighted the teamwork needed for a project of this size, especially as the pandemic put extra pressures on the already rigorous health and safety standards. In the end, the project is a symbol of the efficiency, speed and professionalism of the JE Dunn team, and the video highlights the positive experience working with owners and architects.

Working with the marketing team, we shot and edited the footage to get the key elements of the story out in the interviews, and produced with both a finished interview reel as well as several short vignettes that could be later used on social media platforms. To help provide context for the interviews, we created new drone footage of the exterior, and combined with interior environmental still photos provided by the JE Dunn team.

While onsite, we also created new 360° virtual tours to help the marketing team further show the environment and how they help their clients “build unique living experiences.” The team gained some project efficiencies by sourcing all of this together while also gaining additional assets to use on their portfolio site beyond the still photographs.

View the 360° images for the Observatory community room and Skyline lounge and bar area amenities.

Description of the project from JE Dunn:
“The Crimson Gables Signature Collection is one of JE Dunn’s crown jewels. This 14-story high-rise, residential tower, located within walking distance of the upscale River Oaks and Galleria districts in Houston, boasts nearly 300 luxury units. The urban residential project features a wide variety of amenities: a dog park, grilling area, outdoor lounge space, penthouse units and an elaborate deck with a lounge, fitness center with yoga meditation area and an outdoor plaza with a kitchen and large, infinity-edge pool.”

Crimson is the largest Gables property in Houston and the company’s first in its new Signature Line.