“Why Join Members Choice Credit Union? Just Ask Nora.”
The client needed a new 30-second commercial for the 2019-2020 Katy ISD Football season to play on the scoreboard during every game hosted at the Legacy Stadium. Members Choice Credit Union, wanted to use a real testimonial they had received, and provided the storyboard and footage to go with it. What they needed from us was editing, music and voiceovers that would bring this testimonial to life. After discussions with the client about their brand, we chose the two voiceover talents – one for the narrator and one for the testimonial – along with the music that conveyed the right tone for their brand.
The turnaround time was extremely tight, and we only had a couple of days to pull it all together. Using the rough footage and storyboard, we quickly created a prototype version so that the client could see how the different voices and timing would work together. From that, we were able to make a few quick script changes before recording the final voiceover talent. This process saved the client both time and money, reducing the number of revisions and meeting the tight deadline.